The tech giant is looking to change the $3.7 trillion healthcare industry as we know it. Amazon Care has real potential to disrupt the system. Amazon.com has become a trillion-dollar company for one reason above all others: its strength as a disruptor.
Starting out with traditional retail, Amazon has waged war on established industries including book publishing, supermarkets, enterprise computing, cable TV, and logistics. Now, healthcare seems to be securely in its sights.
For a while, Amazon's intention to disrupt healthcare has been coming into focus. The company acquired online pharmacy PillPack last June and launched a joint venture last year with JPMorgan Chase and Berkshire Hathaway that is focused on health insurance. But Amazon just made its biggest move yet to break into the $3.7 trillion healthcare industry.
It just introduced Amazon Care, a virtual and in-person clinic currently only available to Amazon employees in Seattle and their families. The service provides help with issues like colds and infections, preventive-care visits, and tests for things like sexually transmitted infections. Amazon is partnering with Oasis Medical, a family practice clinic in Seattle, to provide the service.
Though this is just a pilot program for now, it's clear from the company's history where it's going with Amazon Care. It's also evident why Amazon has a better chance of disrupting the industry than anyone else does.